7 Ways to Use LinkedIn to Grow Your Small Business
Grow your small business with LinkedIn by using these seven proven tactics.
There are nearly 30 million small businesses in the United States, but only half of them will make it past five years. To ensure your small business is in the successful half, we encourage you to capitalize on the various ways LinkedIn can evolve your business.
With LinkedIn, the world’s largest professional network, you can generate leads, produce sales, and hire top professionals to fuel your growth. Here are seven ways to grow your business using LinkedIn:
1. Create a LinkedIn Company Page
We’ve found that LinkedIn members are 50% more likely to buy once they’ve engaged with your business on LinkedIn. But they can’t connect with you if you don’t have a LinkedIn Company Page. According to Forbes, only 57% of companies have pages. The remaining 43% are missing out on a free opportunity to generate leads, talent, and, ultimately, revenue.
If you don’t already have one, create a LinkedIn Company Page. Personal profiles don’t have the same marketing, advertising, and recruiting features as Company Pages, making them less effective at promoting your business. As you create your page, think about the kind of impression you want to create among potential customers and employees. This will help you select the right photos and messages to use on your page.
For a step-by-step guide on how to create an above and beyond Company Page, view our LinkedIn Company Page Best Practices.
2. Promote Your Company Page
Once you have a Company Page, announce it to your clients, employees, and personal network. This will help you gain your first followers, who in turn will help to promote your Company Page on the content you post to it.
Promoting your page on other platforms or via email is also a great way to grow your audience. Here are some simple ways to get the word out:
3. Share Content Regularly
The more you post, the more people you can potentially reach and convert. Best-in-class LinkedIn Company Pages are consistently updated to ensure that visitors have plenty of new content to consume and share.
To get started, try posting at least once per week. It’s not uncommon for companies to post three or more times per day. Post whenever you have something worth saying. Posting consistently shows Company Page visitors that your company is active on LinkedIn. Use LinkedIn’s Company Page analytics to see your top performing updates, your best times to post, and which members of your audience are the most engaged. With this information, it’s easy to make data-driven decisions to optimize your Company Page content.
In addition to posting often, here are a few more stats to help you boost engagement:
When a post gets good engagement, consider promoting it to a wider audience with LinkedIn Sponsored Content. Take the Sponsored Content Tour and discover how Sponsored Content amplifies your best content.
4. Showcase Thought Leadership
Seventy nine percent of buyers say thought leadership is critical for determining which companies they want to learn more about. To get started with thought leadership content, try to provide a unique perspective on your industry, product, or organization. Sharing your opinion on the future of your industry or creating a definitive guide on your product are just two ways to demonstrate your expertise and position your company as a credible partner.
For more ideas and advice on expanding your brand’s authority, download our Sophisticated Marketer’s Guide to Thought Leadership to learn more.
5. Target Sales Prospects
LinkedIn has over 500 million users to date. That may seem like a lot to sort through, but LinkedIn also provides you with tools to identify and target your ideal audience.
LinkedIn members are more likely than other social media users to keep their profiles up-to-date, making it easier for you to find the right people. Use LinkedIn profile data to search for LinkedIn members based on geographic location, education, experience, and even connections. Once you’ve found prospects using the search feature, visit their profiles. Their endorsements or recent profile views might surface additional qualified prospects, too.
For more ways to reach your ideal audience, learn how to advertise on LinkedIn.
6. Build an All-Star Team
LinkedIn has helped 75% of job switchers make informed career decisions, making LinkedIn a top recruiting network. What are candidates looking for when making those decisions? Our research shows that 66% of candidates want to see company culture over everything else. To take advantage of this preference, consider enhancing your Company Page with a LinkedIn Career Page.
Career Pages allow you to target audiences with a personalized look into your company, culture, and jobs. They give you dedicated Life and Jobs Tabs on your Company Page that attract and engage relevant professionals.
In addition to creating Career Pages, encourage employees to share job postings and “day in the life” content as well. This gives visitors a genuine idea of what it’s like to work for you and adds to your authenticity. If you have a few employees who lead the pack in sharing content, consider linking them to your Company Page’s Life Tab. Their shared articles and recent updates will automatically populate, providing visitors with up-to-date information. Watch our video below on how to use the Life Tab to attract the right talent for your company.
7. Hire Freelancers
You’ve probably had an employee who took on a task outside of their domain. You might have even done it yourself a few times. While the effort is commendable, learning on the fly can also be detrimental.
Fortunately, finding the right talent for the task at hand isn’t as tricky as it once was, even if you can’t afford the salary of a full time employee.
LinkedIn ProFinder enables you to post your projects, receive free proposals, and hire trustworthy professionals all in one place. ProFinder will even pair you with local professionals to ensure you have the best freelance experience possible. With 172 professional services available on ProFinder, it’s easy to find the perfect professional for any task.
LinkedIn vets all the professionals on the platform to ensure they are qualified and leverages your network to find freelancers your connections have used, so you’re never in the dark about who you’re hiring.
By using freelancers, you’ll get access to outside perspectives & broad experience of professionals of all kinds, from creating websites and designing logos to managing your books or crafting your marketing strategy. Plus, with none of the management overhead of a full-time employee, you can focus solely on the job at hand.
VALDOSTA, GA – The Chamber Ambassadors honored Toads and Teacups as this week’s Leading Business of the Week.
Established in 2005, Toads and Teacups has made quite the name for themselves in Valdosta. They are a full line kid’s store that has gained a loyal following since day one. They love meeting their customers’ needs year after year.
Toads and Teacups is an incredibly unique children’s store. They are basically a privately owned department store offering anything a child could desire. The store carries a wide variety of leading brands.
In 2008, Toads and Teacups took on an entirely new department of music, which has thrived in the last nine years. A large assortment of instruments can be purchased at the store. Toads and Teacups Music Department caters towards kids looking for some fun all the way through high school band.
For more information Toads and Teacups, call (229) 244-7220 or visit them at 1601 Baytree Road. Suite B2 in Valdosta.
VALDOSTA, GA – The Chamber Ambassadors held a ribbon cutting in honor of the grand opening of Titletown Wrestling Academy.
Titletown Wrestling Academy may be an athletic facility, but they aim to provide much more than just physical fitness. They offer a unique and regimented youth wrestling program while focusing on the total development of young athletes. Titletown Wrestling Academy prepares young athletes for success both on and off the wrestling mat.
Titletown’s goal is to enhance the overall lives of Valdosta’s youth through athletic activity and lessons learned in athletic competition. In their opinion, “The purpose of youth sports is to provide experiences for future life activities by introducing the concepts and skills that will help promote growth in character and mental strength,” explains director and head coach, Antonio Del Vecchio. While countless life lessons are taught in sports, Del Vecchio and his staff place a particular emphasis on worth ethic, mental toughness and character.
Titletown Wrestling Academy has a place for all children. “Every child can wrestle,” Del Vecchio says. Athletes of all shapes and sizes are welcomed as it is taught to all students that athletic aptitude does not trump hard work. Titletown Wrestling Academy eagerly promotes positive self - image and healthy self - esteem.
Since opening their doors in May, Titletown has seen great growth. They have gained over 30 members, one of which has placed in multiple categories in a state-wide competition. They are excited to grow as a business while bringing positive self-esteem and core values to Valdosta’s youth.
Visit Titletown Wrestling Academy at 434 Northside Dr. in Valdosta or contact them by calling 229-251-7340.
VALDOSTA, GA – The Chamber Ambassadors honored South Georgia Travel as this week’s Leading Business of the Week.
Established in 1964, South Georgia Travel is a full service travel agency assisting with individual and group travel to the destination of your choice. Their mission is to provide their clients with their dream vacation while delivering excellent customer service.
South Georgia Travel does much more than planning the perfect vacation. They put emphasis on the entire travel experience, which starts with customer service. The staff of South Georgia Travel are professionals with over 35 years of experience. They know exactly how to build relationships and meet the needs of each individual client. “As a service oriented business, we strive to always make our clients feel welcome,” explains Jane Shelton. “Nothing is more rewarding than assisting others,” she adds.
Aside from travel assistance, South Georgia Travel takes pride in community involvement. They credit the Chamber and the SEEDS Business Resource Center with much of their achievements, including being named Small Business of the Year in 2006. Giving back to the community is also crucial in their opinion. The agency’s recent Lipsync Battle for operation WARMHEART raising $3,500 was so successful, they plan to make it an annual event.
For more information about South Georgia Travel, call (229) 244-2324 or visit them at 1300 Baytree Road in Valdosta.
VALDOSTA, GA – The Chamber Ambassadors honored The Gardens as this week’s Leading Business of the week.
Built in 2007, The Gardens is Valdosta’s premier gated community. They offer beautiful landscaping, high end appliances, attached garages, extensive soundproofing and many more amenities. They welcome families and individuals to join their safe, friendly, luxurious community.
The Gardens consists of 62 units that are currently almost full, and there is no question why. The property is well maintained and the units are incredibly desirable. Staff and residents alike take pride in being part of this community. “I love the relationships I have made with my residents, they make my job fun and exciting!” expresses Brooke Peterman. Peterman goes on to describe Investors Management Company, who is over the Gardens, as a “Great company to work for.” The staff’s eagerness shines at the Gardens, making it even more anticipated.
For more information about The Gardens, call (229) 242-9372 or visit them at 3531 Club Villas Drive in Valdosta.
VALDOSTA, GA- The Chamber Ambassadors recently held a ribbon cutting for The Orchard at Stone Creek in honor of their grand opening.
The Orchard is a premier assisted living community nestled in a beautiful setting located next to the Stone Creek subdivision. Their mission is to provide the highest-tier assisted-living services and to care for the medical, memory and respite the needs of seniors. After nearly two years of construction, the Orchard is thrilled to share the new amenities they have to offer the community.
In addition to care, they want to give the opportunity for their residents to prosper, not just live sedentary lifestyles. The Orchard consists of six beautiful, 10,000 square foot units accommodating 16 residents each. Located onsite is a large, accommodating Community Center which includes a kitchen, chapel, library, salon and spa and other amenities.
There are several different tiers of care offered at The Orchard to cater towards each individual resident. Residents are provided with meals, 24/7 medical assistance, transportation and help with anything else they may desire. “Making our residents feel as though they are at home is what we’re all about here at The Orchard,” said Fred and Martha McGill.
Visit The Orchard at stone Creek at 4900 Tillman Crossing in Hahira or contact them by calling 229-251-2201.
VALDOSTA, GA- The Chamber Ambassadors honored G&M Plumbing as Leading Business for the week of June 12, 2017.
G&M Plumbing has been in business for nearly 40 years. With trust and dependability as the backbone of the company, Scott Metts and his late partner, Joe Giddens, have built a powerhouse company, worthy of repeat customers and long-term employees.
While G&M Plumbing doesn’t work in the residential field of plumbing, they are very successful in commercial work and have done business with places like Wiregrass Technical College and Valdosta State University. “Although we do contract work with those bigger businesses, we also work closely businesses that only employ 1 or 2, so there really isn’t a commercial job that is too small,” said Scott Metts, owner.
G&M Plumbing has been a member of the Valdosta-Lowndes Chamber for more than 20 years. They know the value of their Chamber membership and acknowledge that the Chamber “encourages new business in to our city/county” which in turn helps G&M Plumbing.
If you are interested in learning more about G&M Plumbing, please visit their office at 1724 Dow Street in Valdosta or give them a call at 229-242-4980.
For photos from this event, please visit www.valdostachamber.com.
VALDOSTA, GA- The Chamber Ambassadors recently held a ribbon cutting for Southern Scrubs.Southern Scrubs is a medical uniform retail store owned by Southern OB/GYN Associates. Their mission is to provide comfort and style to those on the job all while delivering excellent customer service. They are conveniently located on North Ashley Street, which is in close proximity to South Georgia Medical Center and many other medical offices in Valdosta.
In addition to having a storefront, Southern Scrubs is determined to bring their products to the community in all ways possible. “We provide pop-up shops that bring the scrubs to you, providing an easy and convenient experience,” explains manager, Everly Welch. The company is happy to help the community they love being a part of.
At the end of the day, the most important factor to Southern Scrubs is customer service. “We go above and beyond to make sure that our customers are happy,” states Welch. They have seen an overwhelming amount of positive feedback from the community in their two months in business, which makes their work rewarding. “We have exceeded our sales expectations, but more importantly, our customers have been very satisfied with their experiences.”
Contact Southern Scrubs by calling 229-588-4442 or visit them at 2904 North Ashley Street.
For pictures and further information about this event, visit ValdostaChamber.com.
Can a community provide too much assistance for people considering a new business start-up? The Chamber, Small Business Development Center, Georgia Power and the City of Valdosta don’t think so.
“We have had a great partnership since 2005, when the SEEDS Center opened its doors – well, desk drawers -- at the Valdosta-Lowndes Chamber,” said Chamber vice president Betty Morgan. “Our partnerships make it possible for potential business owners to learn about ways to build their businesses. It means that high quality low-cost or no-cost entrepreneurial education is right at the fingertips of professionals and start-ups alike.”
Partners with the Chamber also include several other chambers of commerce in the region that promote SEEDS Center workshops and services. “There’s power in numbers,” Morgan said. “We are stronger in South Georgia when we work together.”
The partnerships make it possible for Morgan to reach out into the community and the region to provide the free services of the SEEDS Center to non-Chamber members who are thinking about starting a business, or need help growing an existing business. “The City of Valdosta is proud to partner with the SEEDS Center because of the benefits it brings not only to Chamber members, but too all aspiring businesses in the community. This program helps nurture entrepreneurship and helps to incubate small businesses which provide the backbone for our local economy,” said City Manager Larry Hanson. “When we commit resources to programs such as the SEEDS Center, we become partners in the success of local businesses and therefore to the overall success of our community.”
Sponsored by the City of Valdosta’s Neighborhood Development Division, an Entrepreneurial Success workshop called Steps to Small Business Marketing Success is scheduled for Thursday, June 15 at the Mildred Hunter Community Center. Helpful professionals will share practical and affordable marketing tips for small businesses. “These workshops are very informal and laid-back,” said Morgan. “Our goal is to provide expert advice that even the smallest business owner can actually put into practice the very next day. Our partnerships with the City and with SBDC make it all possible.”
Attendance is free, but registration is required, as space is limited. Visit www.valdostachamber.com and click “Register for an Event” on the homepage to reserve your seat.
VALDOSTA, GA- The Chamber Ambassadors honored Spanish Mission Apartments at Leading Business of the Week for the week of June 5, 2017.“Spanish Mission Apartment Homes is committed to delivering superlative and unrivaled customer service, while providing an active life-style and promoting community involvement,” said Vivian Keeton-Karst, Property Manager and President of South Georgia Apartment Association.
The apartment complex is so much more than just that, they are a tight-knit community of residents that turn the standard of apartment living upside down. “We go above and beyond to bring about a sense of community with our weekly community events, such as “Dinner on the Go”, “Game Night”, Salsa Lessons, “Ladies Night”, and holiday themed festivities, just to name a few,” said Keeton-Karst.
With more than 500 residents, many being military and students, Spanish Mission values each and every one and is rewarded by the sense of comfort and community its complex brings.
Spanish Mission Apartments has been a member of the Valdosta-Lowndes Chamber for 20 years this year, and the Chamber is proud to represent them and the work they do daily. Keeton-Karst says the “Valdosta-Lowndes Chamber has provided an opportunity to connect with other industry professionals, as well as local merchants who understand the importance of cross marketing. Our area businesses are a leading source of our marketing, as well as our reputation management.”
If you are interested in learning more about Spanish Mission Apartments, please visit their Leasing Office at 422 Connell Road in Valdosta or give them a call at 229-242-7333.
For photos from this event, please visit www.valdostachamber.com.