The Chamber Ambassadors honored THBoyd Communications with a ribbon-cutting on June 30, 2021, to celebrate the launch of the South Georgia Insider Podcast.
Recorded and produced in the Smalltown Broadcast and Talk 92.1 studio, located in Valdosta, the South Georgia Insider Podcast features conversations with business and civic leaders and community influencers about the exciting and sometimes challenging issues impacting the region.
Hosted by Thressea H. Boyd, CEO of THBoyd Communications, the podcast topics range from business and manufacturing to entrepreneurship and rural prosperity, economic development, agriculture, education, healthcare, tourism, and the arts.
"The podcast is part of our continued growth," says Boyd, editor of South Georgia Business Magazine and the monthly South Georgia Insider e-newsletter. "As content for the magazine and e-newsletter continues to expand, the podcast provides another platform to share engaging stories that promote South Georgia as a great place to live, work, play, and visit."
With more than a dozen podcast episodes published, Boyd says working with producer Spencer Van Horn and the Smalltown Broadcasting team has been imperative to the podcast's early success.
"A major factor in producing a podcast is high-quality audio equipment and editing experience,” Boyd says. "Smalltown Broadcast provides production expertise, along with state-of-the-art equipment and professional studio space."
According to Edison Research, podcasts have seen a steady rise in popularity in the past decade. Approximately 78 percent of Americans are now familiar with the "podcasting" term, and more than 80 million Americans identified as weekly podcast listeners.
"As we continue to look for ways to partner with the local community, we recognize the growing need for a professional studio space for use by individuals recording podcasts or other recorded events," says Jeff Masters, Sales and Operations Manager with Smalltown Broadcasting "We have an additional studio that is available for rent by the hour to those in our community. We provide the technical assistance needed to allow for the very best completed projects."
Owned by Scott James Matheson, Smalltown Broadcasting consists of four radio stations, including Talk 92.1, home of the Scott James Matheson weekday morning show.
"We're excited to be part of producing the South Georgia Insider Podcast and look forward to helping other businesses and individuals launch their podcasts," says Matheson. "It fits within our company's mission to create an outlet to share information throughout the region."
THBoyd Communications and Smalltown Broadcasting are Valdosta-Lowndes County Chamber of Commerce media sponsors and actively promote Chamber members and activities.