Want a piece of the Holiday Sales Pie? The key is to start earlier.
If you’re like most businesses, you’ve sent out a crafty email blast or a beautifully designed direct mail piece to a highly targeted audience right before the holidays and zero, zilch… no response. Wonder why? You may be thinking it was the headlines, the wrong message, or even the wrong graphics? It may not have been any of those. Ever think it could have been the timing?
“According to eMarketer Retail, consumers are shopping for the holiday season earlier than ever. In fact, according to TrendSource, 54% of online shoppers are completely finished with their holiday shopping on Cyber Monday. For these buyers, it doesn't matter how well designed or printed your communication is. If it comes after Cyber Monday, they aren't listening.
As tracked by eMarketer Retail, the five-day period between Thanksgiving and Cyber Monday has been taking an increasing share of online holiday spending for the past three years. Citing comScore data, eMarketer Retail reports that the percentage of holiday spending that occurs during those six days has risen from 16.2% in 2015, to 16.8% in 2016, to 17.7% in 2017. Sales occurring on Cyber Monday, the Monday after Thanksgiving, have shown a particularly large jump: comScore found that Cyber Monday sales saw 26% growth in 2017 vs. 15% the year before.”
To catch those early shoppers, you must start early. If you normally start your holiday marketing in early November, then it may mean starting in early October or even earlier than that. We all know the busiest shopping period is between Black Friday and Cyber Monday, so it may be vital to your success for holiday sales, to be ready for this period. Waiting until a day before, just won’t cut it.
Did you know…. According to Google’s shopping insights 55% of shoppers begin their research in October or earlier.
Start planning early, in fact the earlier the better.
Get creative and put a different spin on your messaging than everyone else and do it earlier than everyone else. We can all get caught up in our daily business and forget to plan.
Planning is critical to holiday success
Create a budget and marketing calendar with a deadline on the times your direct mail should go out. This one step will help with the execution and results of a great holiday campaign.
Some businesses are so involved in their day to day shuffle, it seems hard for them to create their own marketing material or even be able to define their market.
Talk to us today about setting a realistic marketing schedule for your holiday promotions. You might need to give yourself more time than you think. We can help you design the perfect advert! We have a variety that will work for your business: a highly targeted and custom designed postcard, brochure, or catalog printing for your products will make you stand out above the crowd!
Reach out to us today!
U.S. Press – Business Printing Services
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Article Provided by U.S. Press