The Chamber Ambassadors honored Valdosta-Lowndes Co. Conference Center & Tourism Authority as Leading Business of the Week for June 11, 2018.
Valdosta-Lowndes Co. Conference Center and Tourism Authority recently developed a new structure to place sales and marketing professionals in strategic positions to heavily promote and significantly build not only convention business to this destination but also general travel and tourism traffic.
Throughout the next several months, they have many new projects scheduled to take place. On the marketing side, they are going to heavily populate the Georgia Visitor Information Center just off I-75 in Lake Park with Valdosta and Lowndes County images and information. They are increasing their I-75 billboard presence noticeably, and will be launching a brand new website along with other marketing campaigns designed to tell the destination’s story and entice people to want to visit the area for extended stays and vacations.
They are also creating a group sales department to grow sports, tour and meeting business in hopes to help increase Valdosta’s leisure business as well. The James H. Rainwater Conference Center is also going to start major improvements and additions to their facility that will not only improve existing space, but also create new and unique space for new business and repeat customers.
Essentially, they hope to evolve quite a bit over the next few years into a well-rounded destination marketing machine and local economic growth driver.
When asked why she loves working for the Conference Center and Tourism Authority, Sandra Roose, Vice President and Director of Conference Center Sales states “Every day is different. Each day brings new visitors to engage with, new challenges and new opportunities for fruitful relationships. We never lift a finger here to do anything but good for our organization, our customers and our community. It’s not hard to go to work each day when you know you positively influence the well-being of so many people and businesses.”
The Valdosta-Lowndes Co. Conference Center and Tourism Authority is a proud member of the Valdosta-Lowndes Chamber of Commerce. “The Chamber does a great job of bringing business professionals and the community together for networking opportunities and helps improve the business climate in the area. The Chamber is a critical component of the educational process of a community. The Chamber creates opportunities to learn about important and diverse topics that are current and relevant to all citizens, not just business people,” says Roose.
Valdosta-Lowndes Co. Conference Center & Tourism Authority is located at 1 Meeting Place in Valdosta, and can be contacted by calling 229.219.4405. You can also visit them online at www.rainwaterconferencecenter.com
The Leading Business of the Week program is designed to recognize members who have partnered with the Chamber for at least five years.